Which tool would you use to decrease the frequency of emails sent to inactive customers?

Sunsetting is the process of gradually reducing or completely stopping communication with customers who have not engaged with your brand for a specified period of time. By implementing sunsetting, you can target inactive customers and decrease the frequency of emails they receive, which helps to improve overall engagement metrics and maintain a healthier sender reputation. This strategy not only protects your email deliverability but also allows you to focus your email marketing efforts on more engaged subscribers, ultimately leading to better results for your campaigns.

While there are other methods available, such as segmentation, which organizes customers into different groups for more tailored messaging, sunsetting is specifically designed for the purpose of managing communications with inactive subscribers. This makes it the most effective choice for reducing email frequency to those who are less likely to engage.