Which of the following is NOT a common use case for canvases?

In the context of Braze, canvases are typically used to orchestrate complex marketing campaigns and customer journeys. Common use cases for canvases often involve engaging users through targeted communications based on their behavior or lifecycle stage.

Sign-up, onboarding, and promotion are frequent scenarios where canvases can effectively manage user interactions. For example, sign-up canvases can be designed to welcome new users and guide them through the initial steps. Onboarding canvases focus on educating users about the product, offering tips and encouraging engagement over time. Promotion canvases can run campaigns that highlight special offers or events, directing users towards specific actions like purchasing or subscribing.

Gift card redemption, on the other hand, is less commonly associated with canvas use. This process typically involves a more straightforward transaction rather than an ongoing engagement journey. While it may benefit from notifications or alerts, the intricacies of a canvas are not typically necessary for managing a gift card redemption process, which is more transactional and immediate in nature than the more interactive and prolonged engagements involved in the other options.