Which metric specifically tracks notifications that were opened directly from the campaign?

The metric that specifically tracks notifications opened directly from the campaign is referred to as Direct Opens. This metric focuses on the number of times users opened a notification that was sent as part of a specific campaign, thereby providing insights into the effectiveness of that particular campaign in capturing the audience's attention.

By measuring Direct Opens, marketers can assess how well their messaging resonates with users and determine the engagement level of their targeted audience. This helps in refining future campaigns based on user interaction patterns and preferences.

In contrast, Influenced Opens may track overall engagement but can include other factors beyond direct interactions with the campaign. Push Opens generally encompass all opens of push notifications, not specifically tied to a campaign, and Body Clicks track the interactions users have with content within the notification, rather than the notification itself being opened.