Which data type is used for storing integers and floats in Braze?

The correct answer is "Numbers" because this data type is specifically meant for storing both integers and floating-point values in Braze. This distinction is essential as it allows for numerical operations and calculations to be performed within the platform.

By using the "Numbers" data type, marketers can handle various forms of numeric data effectively, whether it’s for tracking campaign performance metrics or for personalizing messages based on user interactions that involve numerical values. The flexibility of this data type supports both whole numbers and decimal figures, which are commonly used in analytics and reporting within marketing campaigns.

Attributes that fall outside of the "Numbers" category, such as Booleans, Strings, and Time, are used for different types of data. Booleans are meant for true/false values, Strings are for text data, and Time pertains to date and time information, making them unsuitable for numeric operations. Thus, choosing "Numbers" for integer and float data types aligns with standard practices in data management and analysis within Braze.