Which benefit does controlling IAM expiration provide?

Controlling IAM (In-App Messaging) expiration is crucial as it ensures that users receive timely communications. By managing the expiration of messages, marketers can deliver relevant content that aligns with current promotions, events, or important updates. This timely communication helps in enhancing user engagement, as users are more likely to interact with messages that are pertinent to their current experience or needs.

In contrast, allowing messages to remain active indefinitely may lead to user fatigue or confusion, as individuals might encounter outdated or irrelevant information that no longer resonates with them. Therefore, setting an appropriate expiration period for in-app messages maximizes the chances of delivering valuable content when it is most needed, fostering a better user experience and driving user actions effectively.