What type of platform is mParticle categorized as?

mParticle is categorized as a Customer Data Platform (CDP). This classification is based on its primary function of helping businesses collect, unify, and manage customer data across various channels. A Customer Data Platform integrates data from different sources, which allows marketers and organizations to create a comprehensive profile of their customers. This enriched customer data can then be utilized to improve marketing strategies, personalize customer experiences, and optimize engagement across various touchpoints.

The emphasis on unifying data and making it available for analysis and action is central to the role of a CDP. mParticle enables businesses to maintain a single view of the customer, making it easier for them to deliver consistent and personalized experiences.

While options related to attribution, data analytics, and location technology play important roles in the broader marketing technology ecosystem, they don't capture the holistic data integration and management capabilities that define a Customer Data Platform like mParticle.