What type of data can be categorized as a string in Braze?

In Braze, string data refers to any information that is represented as a sequence of characters, which includes letters, numbers, symbols, and spaces. This means that user-generated content such as comments, names of favorite brands, and even phone numbers can often be classified as strings depending on how they are formatted and utilized in the marketing campaigns.

When we consider favorite brands or phone numbers as string data, it's essential to recognize that these can contain characters that are treated as non-numeric. For example, phone numbers may include symbols like parentheses and hyphens, further emphasizing that they fall under the string category. Additionally, favorite brands are typically names and consist of alphabetical characters, thus also fitting the string definition.

In contrast, while user-generated content like comments certainly is a form of string data, the inclusion of favorite brands or phone numbers specifically highlights more common types of string data that marketers work with in their campaigns, making this option particularly relevant in a practical context. Numerical identifiers, on the other hand, are distinctly numerical and would not be categorized as strings in Braze's data structure.