What is the purpose of tags in Braze?

Tags in Braze serve primarily to organize and filter segments and campaigns. Their main function is to assist marketers in categorizing users based on specific criteria, enabling more targeted and efficient marketing efforts. By applying tags, marketers can easily group users for personalized messaging, segment analysis, and reporting purposes. This organization simplifies the process of identifying which campaigns to run for specific user segments and helps in tailoring the messaging to specific audiences.

For instance, a business might tag users who have shown interest in a particular product line, allowing them to run a campaign exclusively targeting that group for better engagement and conversion rates. Thus, the ability to efficiently categorize users through tags is essential for managing marketing strategies effectively within the Braze platform.