What is the purpose of Content Blocks within messaging?

The purpose of Content Blocks within messaging is to repurpose text or HTML across multiple channels. This feature allows marketers to create reusable components that can be integrated into various messaging formats, ensuring consistency in branding and messaging while saving time in content creation. By using Content Blocks, marketers can easily update the messaging across different channels without having to modify each instance individually, thus streamlining the process and maintaining a cohesive user experience. This capability is particularly beneficial when scaling campaigns or when campaigns need to be adapted for different channel requirements, while still adhering to brand guidelines.