What is the primary function of the Braze SDK?

The primary function of the Braze SDK is to track user engagement with the app or site. The Braze SDK is designed to provide insights into user behavior by capturing interactions within the application. This includes tracking events, user properties, and in-app purchases, which ultimately helps marketers understand how users engage with their content and services.

By analyzing this data, brands can create more personalized and targeted marketing campaigns, ultimately improving user experience and retention. The Braze SDK enables seamless integration of these tracking capabilities into mobile apps and web platforms, allowing for real-time data collection to inform marketing strategies.

While managing user account settings and creating webhooks can be important for overall application management and data flow, these functions are not the primary role of the Braze SDK. Similarly, developing new application interfaces is outside the scope of what the SDK offers, as its main focus is on engagement and analytics rather than interface design.