What is the primary benefit of using CSV exports in segment data analytics?

The primary benefit of using CSV exports in segment data analytics is the flexibility to analyze data offline. When data is exported as a CSV file, it can be downloaded and accessed without the need for internet connectivity or reliance on the platform's interface. This allows analysts and marketers to use spreadsheet software or other tools to perform custom analyses, create reports, or manipulate the data according to specific needs without being constrained by the platform's features or limitations.

With CSV exports, users can work with large datasets, conduct in-depth analysis, and share the data with stakeholders who may not have direct access to the analytics platform. This flexibility is essential for teams that require comprehensive data manipulation and more complex analytical capabilities, which might not be available through the online platform itself.