What is the main purpose of currents in the context of Braze?

The main purpose of currents in the context of Braze is to analyze data and visualize it more effectively. Currents allow marketers to extract real-time user information and events from Braze into their data analytics tools. This enables businesses to perform advanced analytics, create comprehensive reports, and visualize user engagement trends. By analyzing this data, marketers can gain valuable insights into user behavior, informing their strategies for personalized messaging and marketing campaigns.

The ability of currents to facilitate in-depth analysis empowers marketers to make data-driven decisions that enhance user engagement and improve overall marketing effectiveness. This functionality is particularly significant in environments where businesses seek to understand their users better and optimize their marketing efforts accordingly.