What is one of the consequences of poor email address collection practices?

The consequence of poor email address collection practices often results in the loss of interested subscribers. When email addresses are gathered inadequately, such as through unclear opt-in processes or without proper permission, it can lead to subscribers feeling misled or uninterested in the content they are receiving. This disconnection can prompt individuals to unsubscribe, as they realize that the emails do not align with their expectations or interests. Maintaining high standards in collecting email addresses—ensuring clarity and value in the signup process—plays a crucial role in retaining subscribers who genuinely wish to engage with the content. Hence, if these practices are neglected, the likely outcome is a decline in a brand’s engaged audience, adversely impacting overall email marketing effectiveness.