What is one of the key tools for sunsetting a customer?

The process of sunsetting a customer refers to gradually disengaging from customers who have become inactive or are no longer engaging with a business's services or communications. Excluding inactive customers is a crucial tool in this process as it helps businesses focus their efforts and resources on customers who are more likely to respond positively to marketing initiatives.

When inactive customers are excluded from targeted campaigns, it not only improves the engagement metrics of marketing communications but also delivers a clearer picture of how active users are responding. This allows companies to tailor their strategies more effectively for their most engaged audience, which can potentially lead to better retention rates and higher overall customer satisfaction. By identifying and excluding those who are not engaged, businesses can refine their messaging and offer more value to those still active.

In contrast, improving email subject lines, increasing email frequency, and sending surveys are tactics that may not directly relate to the process of properly managing inactive customer segments. While these tactics could enhance engagement with active users, they do not specifically focus on the strategic aspect of sunsetting customers who have not been interacting with the brand.