What is defined as a data point in the context of a Braze contract?

In the context of a Braze contract, a data point refers to any logged piece of information related to a user. This definition encompasses a broad range of data types, including individual user behaviors, attributes, preferences, and interactions with a brand. Data points are crucial for understanding user engagement and tailoring marketing efforts, as they help marketers create more personalized and effective campaigns based on specific user characteristics and actions.

The inclusion of all forms of logged information highlights the comprehensive data tracking capabilities of platforms like Braze. This allows marketers to measure campaign efficacy, analyze user behavior over time, and effectively segment their audience based on various data points. By leveraging this information, marketers can enhance their strategies and ensure that their messaging resonates with the intended audience.

The other options represent broader concepts that do not fit the precise definition of a data point. A marketing strategy encompasses overall planning and execution, while an email address is a specific type of data but does not cover the full range of logged information. Lastly, a lead generation method refers to the tactics used to acquire potential customers, which also falls outside the direct definition of a data point.