What is a key feature of In-App Messaging (IAM)?

In-App Messaging (IAM) is primarily designed to enhance user engagement within an application by providing timely and relevant information directly to users while they are actively using the app. One of its key features is the ability to deliver rich content, which encompasses not just plain text but also images, videos, buttons, and other interactive elements. This aspect allows marketers to create more engaging and visually appealing messages that can effectively capture the user's attention and encourage action.

Additionally, through rich content, IAM can convey deeper and more complex information than mere textual messages can, enabling brands to create immersive interactions that may lead to increased user retention and satisfaction. This capability establishes IAM as a powerful tool in a marketer's arsenal, providing immediate and dynamic communication that goes beyond simple one-dimensional messages.