What is a common practice used to manage inactive customers before excluding them altogether?

The most suitable practice to manage inactive customers before considering their exclusion is re-engagement. This approach focuses on rekindling interest and interaction with customers who have not engaged with a brand or service for a specific period. By employing targeted campaigns such as personalized emails, special offers, or surveys, businesses aim to entice these customers back, nurturing their interest and ultimately revitalizing the relationship.

In contrast, sunsetting refers to the process of phasing out products or customers, which is a step taken after it has been determined that a customer is no longer viable. Wiping, while not a common term in this context, could imply deleting customer data without any efforts for re-engagement. Retargeting is primarily focused on reaching users who showed previous interest, often seen in online advertising but does not specifically target inactive customers for re-engagement purposes.