What happens if you do not meet the standards set by mailbox providers?

If you do not meet the standards set by mailbox providers, your reputation may be damaged. This is critical because mailbox providers monitor sending practices and user engagement to determine the sender's reputation. A poor reputation can lead to lower deliverability rates, meaning that more of your emails may end up in the spam folder or be rejected entirely, which can significantly impact your email marketing campaigns.

Maintaining a positive reputation is essential for ensuring that your emails reach the intended recipients' inboxes. If your sending practices lead to complaints, high unsubscribe rates, or low open rates, mailbox providers may penalize you by filtering your emails more aggressively. This prompts an ongoing need for marketers to adhere to best practices in email deliverability, list management, and recipient engagement in order to foster a healthy reputation within the email ecosystem.