What does using streams in Braze allow marketers to do with event data?

Using streams in Braze enables marketers to visualize event data and utilize it intelligently. Streams provide a powerful mechanism for analyzing how users interact with various content and actions within an application or service. By leveraging this feature, marketers can transform raw event data into insightful, actionable information.

The visualization of event data helps in identifying trends, user behavior patterns, and the overall effectiveness of marketing strategies. This capability allows for better targeting in campaigns, optimization of user experiences, and improved customer engagement based on data-driven decisions.

The other options, while they may relate to what data can potentially do, do not capture the essence of what streams specifically enable marketers to achieve in Braze.