What does using {{${set_user_to_unsubscribed_url}}} in email management achieve?

Using {{${set_user_to_unsubscribed_url}}} in email management is a method for allowing customers to unsubscribe from all emails sent through Braze. When this URL is utilized in an email, it provides recipients with a straightforward and effective way to opt out of all future communication, ensuring compliance with regulations and enhancing user experience by respecting the preferences of the subscriber.

This approach is critical for maintaining positive relationships with users, as it empowers them to control their engagement with the brand. It also helps in managing the email list by ensuring that only interested users continue to receive communications, which can improve overall engagement metrics and can support better deliverability rates.

The other options do not accurately reflect the primary function of this URL. There is no increase in email frequency, nor does it unsubscribe a customer from just specific emails or promote more targeted content. The primary purpose is clearly focused on managing user subscriptions comprehensively.