What does "Unique Impressions" measure in a campaign?

"Unique Impressions" specifically measures the number of users who viewed a particular in-app message, making it a key metric for understanding the reach of a campaign. This measurement is essential because it provides insights into how many distinct individuals have engaged with the message rather than just counting the total number of times the message was viewed, which could include multiple views by the same user.

By focusing on unique users, marketers can gauge the effectiveness of their messaging strategy and assess whether they are successfully reaching their intended audience. This information is critical when evaluating the performance of campaigns, as it helps inform future marketing decisions and optimizations based on actual user engagement.