What does the total number of messages sent in a campaign indicate?

The total number of messages sent in a campaign is a direct indicator of the overall reach of the campaign. This metric reflects how many users have been targeted through the campaign, as each message sent signifies an interaction or attempt to engage with the audience. A higher number of messages indicates a broader outreach, suggesting that the campaign was designed to reach as many individuals as possible within the target demographic.

Understanding this metric is crucial for evaluating the effectiveness of a campaign, as it sets the foundation for measuring other key performance indicators such as engagement rates or conversion rates. It’s important to note that while the number of messages indicates reach, it does not automatically translate into the success of the campaign, which would require further analysis of user engagement and response data.