What does the term "Spam" refer to in the context of delivered emails?

The term "Spam" in the context of delivered emails specifically refers to the total emails marked as unwanted by recipients. This classification of emails typically includes messages that are unsolicited, irrelevant, or deemed intrusive by the recipients. In email marketing and communication, maintaining a good sender reputation is crucial, as high rates of recipients marking emails as spam can negatively impact future email deliverability and engagement rates.

The essence of understanding spam is tied to how recipients perceive the content and relevance of the messages they receive. By being able to track the number of emails marked as spam, marketers can assess the effectiveness of their targeting efforts, refine their content, and improve their overall email marketing strategy to better meet the needs and interests of their audience.