What does the term "Deliveries" refer to in a marketing campaign?

The term "Deliveries" in a marketing campaign specifically refers to the messages successfully delivered to recipients. This concept is essential because it reflects the actual reach of the campaign—how many intended recipients received the messaging. It indicates the effectiveness of the campaign in terms of ensuring that the messages are not only generated but also accurately sent and received by the target audience.

This metric provides valuable insights for marketers, as it allows them to assess the performance of their campaigns. High delivery rates suggest that the technical aspects of the campaign, such as list quality and deliverability processes, are functioning well. Conversely, if the deliveries are low, it might indicate issues that need addressing, such as invalid email addresses or problems with the sending infrastructure.

Understanding "Deliveries" as the successful transmission of messages helps marketers focus on improving strategies for better engagement and conversion rates based on how effectively their communications reach the audience.