What does the "out of the box data" refer to in Braze?

The term "out of the box data" in Braze refers to the automatic tracking of standard user data. This means that when you implement Braze in your application or system, it automatically collects and tracks a variety of essential user interactions and attributes without requiring additional configuration or manual data entry. This feature simplifies the onboarding process and enables marketers to quickly access key insights into user behavior and engagement, allowing them to tailor marketing efforts effectively.

This automatic data collection includes standard events like app installs, sessions, and user attributes such as location, device type, and more. Such seamless integration of data is crucial for enabling effective marketing strategies and personalized communication, as it provides a foundation of user insights that can be leveraged without significant setup overhead. In contrast, the other options suggest scenarios that involve manual effort, limitations on user data collection, or the focus on specific segments of users, which do not align with the idea of “out of the box data” in Braze.