What does scheduled delivery refer to in marketing campaigns?

Scheduled delivery in marketing campaigns specifically refers to the practice of sending messages at specified times. This approach allows marketers to time their communications to coincide with periods when recipients are more likely to engage with them, maximizing the potential for interaction and response. For example, a brand might choose to send promotional emails during peak shopping hours or to time notifications for when users typically browse their products.

Employing scheduled delivery also helps in maintaining consistency in communication, ensuring that messages are received at regular intervals, and facilitating the orchestration of multi-channel campaigns. This enables marketers to strategically plan their outreach and manage their messaging calendar effectively.

The other options, while related to various marketing techniques, do not specifically define scheduled delivery. For instance, delivering messages based on user behavior focuses on responsiveness to actions rather than timing, using historical data pertains to analysis but does not directly denote sending messages, and automatically targeting users emphasizes personalization and adaptation rather than timing of the message delivery.