What does "Push Opens" represent in campaign analytics?

"Push Opens" in campaign analytics specifically refers to the total notifications that were opened by users. This metric is crucial for understanding user engagement with push notifications, as it indicates how effectively notifications are capturing user attention. When users open the app as a direct result of receiving a push notification, it demonstrates that the message was both relevant and compelling enough to prompt interaction.

Tracking the total number of push opens allows marketers to evaluate the effectiveness of their messaging strategy and to make data-driven decisions about future campaigns. By analyzing push opens, marketers can optimize their push notification content, timing, and targeting to improve engagement and retention rates among users.

Other options focus on different aspects of user interaction or engagement but do not accurately define the specific metric of "Push Opens." Hence, recognizing this definition is key to leveraging analytics for better campaign outcomes.