What does managing subscriptions effectively with Braze allow users to do?

Managing subscriptions effectively with Braze primarily focuses on providing users with control over their communication preferences. This includes options to subscribe to or unsubscribe from specific types of messages without needing to unsubscribe from all communications entirely. Therefore, the ability for users to unsubscribe fully from all Braze emails can streamline their experience and improve their satisfaction with the service, while still allowing for targeted communications that align with their preferences.

In this context, a well-managed subscription system enhances user agency over their engagement with your brand, ultimately leading to better relationships and improved overall brand perception. It ensures that they receive only the information that is most relevant to them, which can enhance the effectiveness of marketing efforts.