What does "Intelligent Selection" enable in Braze?

"Intelligent Selection" in Braze is designed to optimize the performance of message variants, ensuring that users receive the most relevant and effective messaging. By using advanced algorithms and data analytics, it assesses various message variants and determines which version will yield the best engagement based on real-time user behavior and preferences. This process enhances the overall effectiveness of campaigns by automatically selecting the optimal message to send to each user, thereby improving response rates and maximizing the impact of marketing efforts.

This capability stands out for its focus on performance optimization rather than manual processes or tracking user demographics. It enables marketers to achieve better results by leveraging data-driven decisions, as opposed to employing a more generalized approach to user engagement notifications. This distinction highlights the unique strength of Intelligent Selection in making messaging efforts more precise and effective.