What does custom attribute data type primarily help to track?

The custom attribute data type is primarily used to track in-app purchases and lifetime value because it allows marketers to define and store specific data that is unique to their application and business model. This data often includes transactional information like purchase history, user engagement metrics, and revenue generation details. By setting up custom attributes, businesses can gain insights into how users interact with their app and how much value each user brings over time, which is crucial for efforts like personalized marketing, targeting, and measuring return on investment.

In contrast, while customer satisfaction ratings, user demographics, and marketing channel effectiveness are important for overall marketing strategy, they do not directly leverage custom attributes in the same way. Instead, they rely more on predefined data points or analytics tools rather than on the customized tracking capabilities that custom attributes provide, which are specifically beneficial for monitoring financial metrics tied to user activity within an app.