What does connected content allow you to do in messaging?

Connected content is a powerful feature that enables marketers to dynamically insert relevant and personalized information into messaging by utilizing external data sources through APIs. This capability greatly enhances the user experience by allowing for real-time updates and tailored content based on the recipient's needs, preferences, and behaviors. By pulling in data from different sources, connected content ensures that messages are not just generic but highly relevant and engaging, thus increasing the likelihood of a positive response from the recipient.

The focus on leveraging APIs for information insertion means that brands can present targeted offers, personalized recommendations, or up-to-date information that speaks directly to the individual customer. This creates a more engaging and interactive experience, as opposed to merely sending out static messages that do not adapt or respond to the recipient's context or needs.