What does a user profile contain within the Braze system?

A user profile within the Braze system is designed to encompass standard data that is automatically tracked. This includes fundamental information such as user IDs, preferences, and engagement metrics that Braze captures as users interact with your app or website. Having a reliable and consistent profile of this basic data allows marketers to segment users effectively, target communications, and understand user engagement on a broad level without requiring additional input.

This standard user profile data serves as the foundational element that can be built upon with custom attributes, but the automatic tracking of key metrics ensures that every user has a baseline profile. It enables marketers to analyze user interactions with their campaigns and can be further enriched with custom data later. Understanding the significance of standard data is crucial for effective user engagement strategies, as it lays the groundwork for deeper analysis and more personalized marketing efforts.