What do Body Clicks measure in an in-app message?

Body Clicks in an in-app message refer to the interactions users have with the message area that isn't specifically bound to a button click. This measurement captures instances where users engage with the content itself, such as tapping on the modal area, which is significant even when there are no actionable buttons present.

This is important for understanding user engagement with the content of the message. High Body Clicks indicate that users are interested in the message itself, even if they don't take a direct action like clicking a button. This metric can provide insights into how effective the message content is in capturing user attention and potentially leading to further actions.

The focus on Body Clicks helps marketers assess the appeal of the content beyond just call-to-action elements, allowing for a more nuanced understanding of user behavior within the app.