What data type does 'True/False' belong to in Braze's custom attributes?

In Braze's custom attributes, 'True/False' specifically corresponds to the Boolean data type. Booleans are used to represent binary values, typically indicating a binary condition: either yes/no, on/off, or in this case, true or false. This data type is essential for logical operations and conditional statements, allowing marketers to segment users or trigger specific actions based on whether a condition is met.

The attribute values of 'True' or 'False' are integral when defining user behavior or preferences within campaigns, enabling targeted messaging based on straightforward conditions without the need for elaborate data formatting. In contrast, strings represent text, numbers are used for numeric data, and arrays hold collections of multiple values, none of which capture the binary nature of a true/false response. Thus, recognizing 'True/False' as a Boolean is key to effectively utilizing Braze's custom attributes in marketing strategies.