What can tags be used for in Braze's dashboard?

Tags in Braze's dashboard serve as a useful organizational tool that help users effectively manage and locate segments and campaigns. By applying tags to specific segments or campaigns, marketers can create a more structured environment that simplifies navigation and enhances efficiency when accessing various components of their marketing strategy. This organization not only aids in quickly finding relevant campaigns or user segments but also improves collaboration among team members by establishing clearer categorizations.

For example, if a marketing team is running multiple campaigns across different products or customer segments, tagging allows them to filter campaigns by specific themes or objectives, such as "holiday," "new product launch," or "customer retention." This tagging capability helps streamline workflows and ensures that team members can quickly find and reference the necessary assets without sifting through an overwhelming number of items. Ultimately, this organization is crucial for enhancing productivity in campaign management.

While the other choices may involve dynamic processes and features in Braze, they do not directly relate to the primary purpose of tags as a means of organization and efficiency in locating segments and campaigns.