What are targeted device attributes primarily concerned with?

Targeted device attributes focus on the characteristics of the device that is used to access content, such as the operating system or browser. This information is crucial for marketers because it allows them to optimize their messaging and experiences according to the capabilities and limitations of different devices. For example, knowing whether a user is accessing emails or notifications via a specific operating system such as iOS or Android can help in tailoring the design and functionality of the campaigns.

By understanding the device attributes, marketers can ensure that their messages display correctly and function properly across different platforms, leading to improved engagement and user experience. This approach is essential for maximizing the effectiveness of marketing communications and enhancing the overall customer journey on different devices.