What are deep links primarily used for in mobile applications?

Deep links play a crucial role in enhancing user experience within mobile applications by allowing direct navigation to specific locations within an app rather than simply launching it from the home screen. This functionality is particularly beneficial for marketing campaigns or user engagement strategies, where the goal is to guide users to particular content, features, or actions within the app that are relevant to their interests or the context of the campaign.

For instance, if a user clicks a link in an email or a message that promotes a specific product, deep linking enables them to be taken directly to that product page within the app, effectively shortening the user's journey and simplifying the interaction process. This capability not only increases user satisfaction but also encourages higher conversion rates by reducing the number of steps required to reach desired outcomes.

Redirecting users to a website, providing social media sharing options, or displaying advertisements do not capitalize on the intrinsic advantages of deep links, which are meant to facilitate seamless navigation within mobile applications themselves. The primary purpose of deep links serves to improve usability and engagement within the application ecosystem.