What additional capability does MMS provide over SMS?

The correct answer highlights a critical distinction between MMS (Multimedia Messaging Service) and SMS (Short Message Service). MMS offers the ability to send multimedia content, such as images, videos, and audio files, alongside text messages. This enhances the richness of communication, allowing brands and marketers to engage their audience in more dynamic and visually appealing ways.

By incorporating media into messages, MMS can effectively capture attention and convey information more engagingly than plain text messages. This feature is particularly valuable for marketing campaigns that aim to promote products visually or convey messages that benefit from imagery.

In contrast, SMS is limited to text only and does not support attachments, making MMS a more versatile option for those looking to enhance their messaging strategy. The other options refer to attributes like message length, delivery speed, and automation that do not specifically address the core feature that differentiates MMS from SMS, reinforcing why the ability to add media is the key advantage.