In what situation would you most likely choose to use SMS/MMS as a messaging channel?

Choosing SMS/MMS as a messaging channel is most effective for communicating urgent information. This approach capitalizes on the immediacy and high open rates associated with text messages, ensuring that critical messages reach the audience quickly and directly. SMS notifications are typically read within minutes of receipt, making them ideal for time-sensitive communications such as emergency alerts, important announcements, or last-minute changes.

On the other hand, newsletters are better suited to email, where there is more space for rich content and design. Casual updates can also be effectively shared through other channels that allow for more flexible engagement, while lengthy explanations are inappropriate for SMS/MMS due to character limits and the need for conciseness. Therefore, using SMS/MMS for urgent communications leverages the strengths of the channel to ensure that essential messages are delivered effectively.