In the context of Tie Breaking (MCE), what does Braze prioritize?

In the context of Tie Breaking for Multi-Channel Engagement (MCE), Braze prioritizes the channel with the most recent open events. This approach ensures that engagement is driven by the most up-to-date user interactions, reflecting current preferences and interests. By focusing on the channel where users have recently demonstrated activity, Braze can effectively enhance user engagement, maximizing the relevance of communications.

Choosing the channel with recent engagement helps to tailor messaging in a way that resonates with user behavior, as these actions indicate a higher likelihood of responding positively to further outreach. This decision strategy is grounded in the understanding that recent interactions are a strong indicator of active preference, thereby allowing marketing efforts to be more timely and effective.