In an Action-Based Delivery campaign, event properties can be used to:

In an Action-Based Delivery campaign, event properties play a crucial role in enhancing the personalization and relevance of the messages being delivered. Specifically, event properties allow you to reference attributes of the trigger event directly within the message that is sent to users. This capability enables marketers to tailor communications based on specific user actions or behaviors linked to the event that initiated the message.

For instance, if a user triggers a campaign by completing a purchase, the event properties can be utilized to dynamically insert details about that purchase—such as product names, prices, or specific customer actions—into the message. This level of personalization helps improve user engagement and creates a more meaningful interaction, fostering a better relationship between the brand and the customer.

The other choices focus on different aspects of campaign tracking or analysis rather than the direct use of event properties within the messaging context, which is why they do not align with the function of event properties as described in this scenario.