In action-based delivery, when are messages typically sent?

In action-based delivery, messages are sent specifically after a user completes a particular action. This approach ensures that the communication is relevant and timely, responding directly to user behavior and engagement. By triggering messages based on defined actions – such as signing up for a newsletter, making a purchase, or interacting with content – marketers can create a personalized experience that enhances user engagement and drives desired outcomes. This strategy leverages user data effectively, ensuring that the messages sent are not only pertinent but also tailored to the user's current journey, thus increasing the likelihood of a positive response.