How many conversion events can be selected per canvas?

In the context of using Braze's platform for creating canvases, it is important to understand how conversion events function. A canvas is a visual representation of a customer journey, incorporating multiple touchpoints and interactions. The ability to select conversion events allows marketers to track specific actions taken by users in response to marketing initiatives.

The correct answer indicates that up to four conversion events can be selected per canvas. This is significant because it provides marketers with the flexibility to measure various outcomes of a campaign more comprehensively. By being able to track multiple conversion events, you can assess not only the primary goals of a campaign but also additional valuable metrics that provide deeper insights into customer behavior and engagement.

More conversion events mean a better opportunity to understand the journey a user takes, optimize marketing strategies, and improve return on investment (ROI). Having the ability to choose four events allows for a more nuanced analysis, which can be critical for refining campaigns and achieving better results in future marketing efforts. This capability reflects Braze's commitment to empowering marketers with tools that enhance customer understanding and interaction.