How is "Influenced Opens" defined in campaign marketing?

"Influenced Opens" refers to users who opened the app as a result of receiving a push notification. This metric is significant in campaign marketing as it helps marketers understand the effectiveness of their push notifications in driving user engagement. When a user receives a notification and subsequently opens the app, it indicates that the notification successfully prompted that action, showcasing the impact of the marketing effort.

This measurement is crucial because it allows marketers to evaluate how well their notifications are performing in terms of attracting user attention and encouraging app usage. Understanding influenced opens can assist in optimizing future campaigns and targeting strategies to enhance user engagement further.

The other options involve different aspects of user interaction that do not specifically measure how push notifications impact app opens. For instance, while tapping directly on a notification might suggest engagement, it does not encompass the broader category of users who simply opened the app afterward. The focus on direct interaction through influenced opens is what separates this metric and illustrates its importance in evaluating the success of push notification strategies.