Amplitude's main offering focuses on which area?

Amplitude's primary focus is on data analytics for product data. This means that Amplitude specializes in helping businesses analyze how users interact with their products, uncovering insights into user behavior and engagement. The platform enables companies to track events, define user segments, and derive meaningful analytics from product usage data, which is crucial for understanding user journeys and optimizing product features.

This focus on product analytics sets Amplitude apart as it allows organizations to make data-driven decisions aimed at improving user experience and increasing retention and engagement. By leveraging these insights, companies can tailor their product development efforts to meet user needs more effectively, ultimately driving growth and product success.

In contrast, the other options, while related to relevant areas of digital marketing and user engagement, do not capture the essence of Amplitude’s core offering in the same way. For instance, attribution for mobile apps typically refers to tracking the effectiveness of marketing campaigns in driving app installs and user engagement, which is a different scope of analysis. Integration of customer data focuses on consolidating user information from various sources to create a unified view, and deep linking deals specifically with navigating users within and across applications rather than in-depth product usage analysis. All of these provide valuable functions but are not central to Amplitude's primary mission.